Marketing is the procedure or means by which business activities are performed in such a way that your business gets across to people who really need them and in turn patronizes you.
Marketing includes research and advertising.
The Need for Marketing
Now a friend of mine named Charles back then in the university learned how to repair phones but he wasn’t getting enough customers so I advised him to start marketing his skill and guess what “boom” his handwork was now known throughout the whole school.
The story above will show you how it can boost your handwork.
Marketing is how you present your business to your audience and how you let them know that your product is worth buying.
Marketing also involves the steps you take in order to make people believe and have an interest in your products.
In a big company or firm, there are always intelligent marketers. As a firm or company, many have many sectors, the marketing sector is one of the most important amongst all because they are the brains behind large sales of a company’s brand or products.
According to Thomas C. Kinnear, marketing is the performance of business activities that direct the flow of goods and services to the customer or user.
What is Digital Marketing?
The world has changed. The world has moved from the olden days to the digital days.
In those days, the most prevalent form of marketing was Print marketing.
Print marketing can be defined as marketing on papers, it means that ideas, products, and brands were printed and could only get across an audience on papers.
In those days, as the known means of marketing, the audience was ready to read whatever they saw on paper.
That notwithstanding, things have changed in our digital world.
Digital marketing is the process by which electronic devices are used to market products, brands, and ideas.
This present generation loves and embraces electronic devices.
Almost every human is exposed to the internet or several social media platforms or even televisions.
Televisions and radios were and are still means of electronic advertising although people don’t normally mention them.
Some people find it difficult to spend 1 or 2 minutes reading about products and brands in the newspaper but they can just prefer listening to it on radios and also watching them on televisions
This is the power of digital marketing.
In the olden days, people listened to football commentaries on the radio but now almost everyone owns a television or even a handset where they can watch footballers play live.
This is also the power of digital and electronic gadgets in human lives.
If you use digital marketing well in our present world it can bring you to a large audience and I promise you will be baffled at the number of visitors and sales you might make
Never disregard the power of digital marketing it can change your small business to a very mighty and well-known business around the world.
Online Marketing/Internet Marketing
Online marketing is a subset of digital marketing and online marketing covers all aspects of using the internet to market your products, brand, or ideas
Online marketing is also known as internet marketing because the internet is the key source of marketing here.
Search engine optimization, Google Adwords, display advertising, social media, and email are techniques used for online marketing.
Do you know why people are involved in online marketing?
People get involved in online marketing in order to use the internet to get their products and services across to people who spend time on the internet.
Online marketing is easy to learn and is different and much better than traditional marketing which includes print, billboard, radio, television, direct mail, and direct sales.
Online marketing does not also cost much compared to traditional marketing
With online marketing, you can get products and services across a large audience, and across so many countries.
Think of those days when print materials for marketing were the main option and were in use, how many copies would you print, how many sales would you make to cover your loss, and so on.
Online marketing has made marketing easier for both me and you.
Social Media Marketing
It’s all about using social media sites to market your products and brand etc.
In order to use a social network, you have to create an account on that particular platform, and sometimes depending on the platform, you have to promote your account for it to get to a larger audience.
Social media marketing is also a great way to drive traffic to your website.
The best social media platforms for social media marketing are
Facebook, Instagram, Twitter, Linkedin, Reddit, Quora, YouTube, and Tumblr.
Content marketing institute defined it as the marketing and business process for creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined and understood target audience, with the objective of driving profitable customer action.
Now content marketing is a marketing technique that deals with the creation, publication, and distribution of content to your desired and target audience so that you can have new customers to your business.
Content marketing can be done by any means suitable by you and depending on the location of your audience and where your audience enjoys spending time.