Best Ways to Increase Engagement on Instagram
Best ways to increase engagement on Instagram fall into two basic categories: paid advertising and free promotion. The difference between these two methods is that one requires a small investment whereas the other can be done almost instantly with no cost to you at all. So, which of these best ways to increase engagement on Instagram should you choose? It really depends on what you hope to accomplish with your efforts.
Paid Advertising and Promotion:
Paid advertising on Instagram is akin to having a page of advertisements for a product that you want people to buy. It's similar to an online ad for a brick and mortar business. Your job is to market the page and drive traffic to it. If you want to see quick results, you'll need to pay for some sort of Google Ad Words account, but this is an investment you should make with long-term plans in mind. For example, if you're just trying to build a following so that you can attract more Instagram Followers, an Ad Words campaign won't yield the greatest return, but if you hope to use the page as a place to sell your products, then investing a little bit now will yield huge profits in the future. Paid promotion works similarly to pay to advertise. You create an ad that appears on the right-hand side of users who like Instagram videos. When a user clicks the ad, he or she has to go through a subscription process, usually paid, before the ad actually posts. After viewing the ad and deciding to follow the link, the user is taken to a sales page for the product or service that you're promoting. With the paid promotion, you can also track your performance using the numbers provided to you by the ad network. Because you have to pay for each click, you can't rely solely on the ad appearing randomly.
There are also several ways to get the word out about your product without having to pay anything. One popular method is through word of mouth. Tell your friends, family members, co-workers, and anyone who will listen about your product. Invite them to "like" your page in Facebook or Twitter and post about it. The main drawback with this strategy is that it only creates a small, targeted audience, so the chances of them buying from you are low.
There are several products and services that you can market through reviews. Find reviews of products related to yours and write a review based on the features of the product as well as how it benefits users. Write a marketing message underneath the review, as a means of getting users to read the review. If you have access to enough data about the product, you can use the review for price comparison.
Create videos or podcasts that show users how to use certain products or manipulate the settings on their account. If you don't have access to professional equipment, create a simple one that you can do on your own. Keep the video short and to the point. Include your company logo and website URL when possible. Consider allowing users to comment on your video, too.
Promote Your Account:
On Instagram, promotion is key. Post links to your company's Facebook page or tweet any news or announcements related to the business that you might be able to relate to. Make sure to create a separate account for this purpose so that users can keep track of updates on the various accounts that you have.
Focus on what you have to Promote
These are just a few of the best ways to increase engagement on Instagram. There are many others, as well, which you should learn about as you explore the platform. The key is to stay creative and focus on what you love to promote, which increases the chances that users will take notice of it. If you have a business that you truly care about, consider investing a bit to promote it, as well. You may find that it is one of the best ways to increase engagement with Instagram.
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